• Gavin D

How Much Do Food Trucks Make?

Updated: Jul 7

Find out how much food trucks actually make - You may be surprised!

Food truck business

Gone are the days of stable and well-paid employment. More and more people are, therefore, looking to escape the 9-5 and find alternative ways to make a living. One of the ways people are making money is by starting a food truck business.


So how much do food trucks actually make? Food trucks make between $23,000 - $100,000 plus in a year depending on what product is sold and the type of event a food truck is trading at.


Aside from the product and the type of event, there are a few other things that will determine how much a food truck vendor will make.


In this article, I will delve into this a bit deeper to give you an idea of the factors that influence how much food trucks make.




The location of the food truck


There are loads of different places to trade these days. You can pitch up at a weekend food market, on land surrounding office blocks, music festivals, sporting events......the list goes on.


However, the money made as a food vendor at a weekend fair will differ from a lunchtime market, which again will differ from a 3-4 day festival. It also comes down to the hours of trading and the amount of footfall in the area.


So, for example, a food vendor would expect to make around $1000-2000 net profit per day at a fair. For a big 3-4 day festival, like Glastonbury or Coachella, it is not uncommon for food trucks to make over $50,000 net profit over the duration of the festival.


Example: How much a food truck makes at a fair

This is just an example of how much money food trucks make. The list of running costs is not exhaustive, and there will be variation in the cost of the pitch fee and the number of units sold, which is dependant on footfall and the tax liability, which again will differ in each state.


Also note, that the monthly net income for a food truck in this example is only over 4 days (events). This amount can be doubled or tripled if food trucks trade at more fairs or festivals in a given month.


The product sold by the food truck


Food trucks aren't just about gourmet burgers and hot dogs. There are food vendors selling smoothies, juices, ice cream, crepes and other types of drinks and desserts. Therefore the profit margins will differ depending on the product you sell and ultimately the income you will take home.


Food tends to have a higher profit margin and you can sell it for a higher price, around $8 as opposed to say ice-cream for $4.



The overheads


Whilst the overheads for a food truck business is significantly lower than, say a restaurant, there will always be costs involved. Food truck owners have to consider outgoings such as staff, stock, pitch fees, packaging and travel costs.


As digital marketing becomes more important, You may also want to consider the costs of a website or social media marketing.


Will it be a part-time or full-time business?


Some food trucks and street food vendors work a few days a week, either to top up their earnings from a second job or do it as a full-time job where it is their main source of income. The number of hours and days you trade will, therefore, determine how much a food truck makes.


Note - it is possible to work part-time in this type of business and earn the same income as a lot of full-time jobs.


Is the food truck a solo business or a partnership?


Some food truck owners are the sole proprietors of their business and own it as part of a family business or with their partners. This is obviously going to impact how much money is earned


In my experience, trying to split an income between more than one or two people can be difficult at the beginning of a street food business.



Example of how much food trucks make


Let's cut straight to the chase - people in the street food and food truck industry tend to make anything from £25,000 - £100,000+ per year. And when you get into the franchise models we are talking millions.



"People in the street food industry tend to make anything from $23,000 - $100,000+ per year"


Tips for making money with a food truck


Whilst this is a thriving industry and is, in fact, growing year on year in the UK & US not everyone makes a success of it. Yes, a passion for food is very important, but unfortunately, this on its own is not enough and there a number of things you need to do in order to maximise your chances of making a living.


Related: 12 Reasons Why Street Food Is So Popular


Treat it like a business


I Can't emphasise this first point enough. If you intend to make money from street food you need to treat it like a business. Copy what the successful people in the industry do and come across as professional (even if you feel like you are faking it). That means a logo, preferable uniforms, and a well-presented food truck, stall or cart and increasingly more important, a website.




Choose the right food to sell


As mentioned different types of products have a different mark-up or resale value. You need to choose food that is cheap enough to produce but can be sold for a reasonable profit. You want to aim for a 30% net profit on each unit of food/drink sold.


Do your market research


This is another important step. There is no point selling stuff the people do not want to buy. You may think its a good idea (and it may well be) but it is the consumer who has the ultimate say.


See what other traders are selling and how busy they are; see what food is trending online, and see what the engagement is like for certain types of food on social media. You have to strike a balance of doing something a little bit different to stand out, but not too different that people don't know what you are selling.



Choose the right location


Location location location! You know the old saying right.


Whether you have a spot in mind as a stand-alone food truck serving the office workers or want to trade at a particular weekend food market, location is key. You need enough footfall to make enough sales, especially if there are other traders to compete with.


Check out a number of locations to say how busy they are before you commit to trading.



Stand out


As mentioned this is a growth industry which means not only is there more demand but also more competition. You, therefore, have to stand out amongst the crowd (other traders) in terms of presentation.


Have large signs above your food truck or street food stall clearly stating what you sell and have a well laid out and simple menu.



Have a buffer


Like most things in life, the worthwhile stuff takes time. Some people jump straight into this thinking their food will be a huge hit from the word go and they will make lots of money. Unfortunately, whilst sometimes this may be the case, more often than not it isn't.


It takes time to get into events or food markets; takes time to build up a customer base; takes time to gain experience and fine-tunes your operation; it all just takes time.


That is why it is a good idea to have some sort of buffer to iron out the kinks - be it savings or a part-time job. It takes the pressure off and in the short to medium term makes things more sustainable, helping to increase your chances of success.


In short, it's all about managing expectations.


Related article:

How To Start A Profitable Street Food Business In the UK - 2020





Conclusion


There is certainly money to be made in street food and more people are doing it as the demand for outdoor eating increases. How much you earn depends on what type of food you sell; where you sell it; whether its a solo or family business; and if its a part or full-time venture.


Like any other business, there are pitfalls and not everyone succeeds in this industry. There are things you need to consider to give yourself the best chance of making money from street food. From doing your market research, choosing the right location and having a buffer to fall back on.


It's all about managing expectations and if you do things right there is no reason why you cannot make money from street food.


Are you ready to take that first step?



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